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We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter.

Eye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, the growth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data.

This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Besides technical details and theory, the heart of this book revolves around practicality - how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs, heat maps and scanpaths, and how all the measures of eye movements relate to these processes.

Part I presents the technology and skills needed to perform high-quality research with eye-trackers.
Part II covers the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices.

Part III gives a comprehensive outline of the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis.

For anyone in the sciences considering conducting research involving eye-tracking, this book will be an essential reference work.

• Sales Rank: #531686 in Books
• Published on: 2015-05-12
• Released on: 2015-05-12
• Original language: English
• Number of items: 1
• Dimensions: 6.70" h x 1.20" w x 9.60" l, .88 pounds
• Binding: Paperback
• 560 pages

Review

"This practical book discusses both theoretical concepts and experimental design,
showing how data samples can be converted into meaningful representations (i.e.
fixations and saccades) using various algorithms. This is a reference that
should be in the library of researchers in this field." -- DOODY'S

About the Author

Kenneth Holmqvist, The Humanities Laboratory, Lund, Sweden,Marcus Nystrom, The Humanities Laboratory, Lund, Sweden,Richard Andersson, The Humanities Laboratory, Lund, Sweden,Richard Dewhurst, The Humanities Laboratory, Lund, Sweden,Halszka Jarodzka, Centre for Learning Sciences and Technologies, Heerlen, The Netherlands,Joost van de Weijer, The Humanities Laboratory, Lund, Sweden

Kenneth Holmqvist is an associate professor in Cognitive Science at Lund university, where he founded the eye-tracking laboratory in 1995, which later grew into the large Humanities Laboratory. He has worked in a large variety of eye-tracking-based research stretching from reading research and scene perception, over to newspaper reading, advertisement studies and gesture recognition in face-to-face interaction. Kenneth also has expertise in eye tracking used in applied areas, including decision making in supermarkets and research on safety in car driving and air traffic control. In 2000, Kenneth initiated regular master courses in eye-tracking methodology. In 2006, he founded the Scandinavian Conference on Applied Eye-tracking, and in 2008, the international LETA training courses in eye-tracking methodology. Kenneth is the initiator and main author of this book.


Marcus Nystrom received his PhD in Information Theory from the department of Electrical and Information Technology at Lund University, Sweden, in 2008, working with foveated video compression and scene perception. He currently works in the Humanities Laboratory at Lund University. His research interests span eye-tracking methodology in general and analysis of eye-tracking data in particular.


Richard Andersson is a PhD student in cognitive science and technician at the Lund University Humanities Laboratory. He teaches eye-tracking methodology and provides users with help during the formulation, building and analysis stage of the eye-tracking experiments.


Richard Dewhurst is presently a post-doctoral researcher at Lund University Humanities Laboratory, funded by the Swedish Research Council. He completed his PhD on training eye movements at the University of Nottingham in 2009, as part of the Cognition and Language research group. Prior to this he also obtained an MSc in psychological research methods from the University of Nottingham, and a BSc in psychology from the University of Wales, Bangor. His research focuses on attentional mechanisms and eye movements. More specifically how eye movement control changes with learning and experience, and how to devise and implement procedures for improving visual skills through training eye movements.


Halszka Jarodzka works as an assistant professor at the Centre for Learning Sciences and Technologies at the Open University of the Netherlands. She holds a Master degree in Psychology and a PhD from the Knowledge Media Research Center, both at the Eberhard-Karls University of Tuebingen, Germany. Halszka's research focuses on the use of eye-tracking and verbal protocols in educational psychology, in particular investigating characteristics of visual expertise with expertise difference studies as well as teaching of biological classi?cation or medical diagnosis based on visual observation and interpretation of dynamic scenes by means of eye movement modelling examples.


Joost van de Weijer defended his PhD thesis at the Max Planck Institute for Psycholinguistics in 1998. Thereafter he worked as a postdoc researcher at Johns Hopkins University, Baltimore, and at the Department of Linguistics and Phonetics in Lund. Currently, he is affiliated with the Centre for Languages and Literature and at the Humanities Laboratory, both at Lund University.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Fantastic in-depth overview
By gergelyrakoczi
This book is amazing, as it offers a fantastic overview to the eye tracking topic. It not only concentrates on hardware setups, analysis methods and parameter description but also summarizes all fundamental aspects of eye tracking research. In-depth investigations, an astonishing list of references as well as precise graphical illustrations make the book an essential tool for eye tracking researchers. A big THANK YOU for the authors. Well done, your work is a big help for my PhD study ...

1 of 1 people found the following review helpful.
Great book but it needs to expand the section on methods
By JM
I had the bought from two days, I read about two chapters before a colleague from overseas bought it from me (actually, he took it and paid me via Paypal). Now, I have to order the book again. The chapter on methodology is very good, it is worth the book. It fall short on the rest of the chapters, in particular when it comes to metrics. I would suggest for another edition, to expand the methodology part as it just one chapter.

If you are new to eye-tracking, this book might be for you, if you are looking for a comprehensive description on methods, this book is NOT for you.

0 of 0 people found the following review helpful.
The best eye tracking guide I have found
By Julia Wright
I highly recommend this book to anyone considering using eye tracking in their research. Not only does it address the theory behind eye-tracking measures, but the practical guide for selecting equipment, setting up the lab and experimental station are often overlooked aspects that leave novice researchers to rely on salesman advice (rather than understanding their true needs), or trying to conduct research in an inappropriate space that leaves their data rife with noise.

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• Sales Rank: #3445636 in Books
• Published on: 2009-03-18
• Number of items: 2
• Binding: Paperback

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The foundation for drawing manga begins with the artist copying the works of an admired manga artist. The artist learns the traits of the characters' faces and figures while replicating the eyes, the mouth, and other features and recreating the overall images projected. The first chapter of this volume painstakingly explains the artistic development process beginning with copying professional artists' work to the point where the beginning artist is able to produce his or her own original manga. The second chapter covers the basics of a character's face and body, as well as portraying backgrounds. Chapter Three demonstrates how characters from professional manga artists' work are portrayed.

• Sales Rank: #1171768 in Books
• Brand: Brand: Graphic-Sha
• Published on: 2005-06-14
• Original language: English
• Number of items: 1
• Dimensions: .51" h x 6.04" w x 8.06" l,
• Binding: Paperback
• 144 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

42 of 43 people found the following review helpful.
The Good 'n Bad
By Pumpkin
The Good:

Compared to the other How to Draw Manga series, I would say this book was a summary of every book in the series. With multiple artists and varying styles, it offers a beginning artist a definite edge and foundation for drawing manga. Not only does it show a more stylized version of manga, and also shows a more realistic version. This was one of the more useful books for head angles. The heads are a variety of , high, low, and side angles. This is very useful for a beginning artist so that their work doesn't look dull or monotonous.

The Bad:

I somewhat felt a little ripped off when I saw the price for such a small book. Also, it seems as if this book doesn't go deeply into each specific section. It's more of a 'general' help book. For instance, if you want to know more about anatomy, I recommend buying the 'Bodies and Anatomy' book in the How To Draw Manga series. This book is more of a 'overall' book.

In conclusion, I'd recommend buying this book if I was a beginner or intermediate. You can always improve as an artist. Hope you found this helpful.

4 of 4 people found the following review helpful.
Perfect For Begginer Manga Artist
By A Customer
This was my very firt book my daddy bought me and let me tell you, he made a smart decision on buying How To Draw Manga: Ultimate Manga Lessons! This book is great for the basics of Manga.

My personal favorite was the deep detail the author went into when drawing the head. I also liked how the author clearly showed the differences on age of the child, protagonist, younger adult, mother, and an elder.

I would recommend this book to all ages, only one page with minor, let me repeat, MINOR nudity. Overall, this was a pretty great book.

14 of 18 people found the following review helpful.
it's alright
By H. Thomas Lehmann
okay this is my first review ever so hang in there with me alright? Now I purchesed this book "How to Draw Manga: Ultimate Lessons vol. 1" mainly because I like the other HtDM books and I wanted to see what this had to offer me. When the book came I was expecting it to be as big as the other HtDM books. Boy was I wrong! it was as thick as the others but the hight and with were 'shorter' none the less the content of the book itself prooved to be of some help. The book itself starts off with the begining mini comic or 'manga' if you will then the table of contents, and then the actual material. The first chapter is all about the basics, starting with "practice by starting with copying" then it moves onto how to go and create your own charatures by showing you the basics of drawing (start with a rough general outline of blah blah blah then refine it and add detale blah blah blah). First they start with the head and face the move down to the torso, arms, and legs. In the book they also show examples of expressing emotions, depicting 'cool action poses', a little bit of sceanery, and how to properly hold your drawing tools. IN the book itself it says these are the goals it's trying to teach you:

1) The Basics of Faces

2) Basics of Figures

3) The ABC's of Tools ans Materials

4) Basic Background and Special Effect Techniques

and

5) Producing and Original Draft of Manga

In all it's a pretty helpful book; however it'll do you jack if you don't put it to use.. in other words keep on drawing. The book is only there to help you get ideas on how you may want it to look. It's not going to do it for you, or magically you'll be able to draw "manga" the instant after you read it.

Now I gave it 4 stars because for some reason I felt that it was lacking a little something in it.. other then that it's a great refference book for anyone, not just people who want to draw manga/anime, who wants to improve their drawing technique.

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Over the past 10-15 years a renaissance in wood architecture has occurred with the development of new wood building systems and design strategies, elevating wood from a predominantly single-family residential idiom to a rival of concrete and steel construction for a variety of building types, including high rises. This new solid wood architecture offers unparalleled environmental as well as construction and aesthetic benefits, and is of growing importance for professionals and academics involved in green design.

Solid Wood provides the first detailed book which allows readers to understand new mass timber/massive wood architecture. It provides:

• historical context in wood architecture from around the world
• a strong environmental rationale for the use of wood in buildings
• recent developments in contemporary fire safety and structural issues
• insights into building code challenges
• detailed case studies of new large-scale wood building systems on a country-by-country basis.

Case studies from the UK, Norway, Sweden, Germany, Austria, Italy, Canada, the United States, New Zealand and Australia highlight design strategies, construction details and unique cultural attitudes in wood design. The case studies include the most ambitious academic, hospitality, industrial, multi-family, and wood office buildings in the world.

With discussions from leading architectural, engineering, and material manufacturing firms in Europe, North America and the South Pacific, Solid Wood disrupts preconceived notions and serves as an indispensable guide to twenty-first century wood architecture and its environmental and cultural benefits.

• Sales Rank: #337047 in Books
• Published on: 2015-03-04
• Original language: English
• Number of items: 1
• Dimensions: 10.70" h x .90" w x 8.60" l, 2.16 pounds
• Binding: Paperback
• 358 pages

Features

• Paperback: 358 pages
• Routledge; 1 edition (March 4
• 2015)
• 10.7 x 8.6 x 0.9 inches
• 978-0415725309

Review

The first proper book about timber construction this century.

As we come to terms with the consequences to the planet of our fossil fuelled civilization an urgent rethink is needed in how we design and build our buildings. Joseph Mayo’s inspiring book proposes a seed change in construction - a bright and sustainable future made from wood.

Andrew Waugh, Waugh Thistleton Architects

As one of the oldest and most versatile materials, wood has demonstrated its enormous potential in fascinating form anew in recent years. Impressive, too, is the modern, efficient manner in which this has occurred in architecture ― astonishingly enough in a situation where timber had largely disappeared from construction in the Western world. At all events, the haptic and visual qualities and the provenance of this rediscovered building material are unrivalled.

The present volume shows in unique form the state of development that solid timber construction has attained worldwide and conveys an impression of its enormous potential for the modern building economy.

Arthur Schankula, SCHANKULA Architekten

At a time when the use of wood is increasing so fast right across the world, this book will be of tremendous value in sharing knowledge of the huge variety of timber construction methods and details which are being developed, and thus in helping to establish wood as a standard construction material. The wealth of details, construction photographs and well researched background information will be of great interest to architects and engineers alike.

Andrew Lawrence, Arup Timber Specialist

Besides the pragmatism of its superior ecological and long term economical logic it's really the poetry of the activation and stimulation of all five human senses that makes solid wood the most unique new master building experience, which Joseph Mayo's book demonstrates masterfully.

Professor Dipl. Ing. Architekt Martin Despang, University of Hawaii'i

Virtually forgotten over the last hundred years, heavy timber is experiencing a renaissance as a building material in the 21st Century. Wood has been rediscovered as a viable, cost effective, environmentally superior building material and through advanced engineering and manufacturing processes mass timber is now capable of going beyond the bounds that once limited solid sawn timber. Joseph Mayo’s book is a timely addition to the collective understanding of just where the true 'state of the art' in wood design and construction resides and where the future is headed.

Brian Court, AIA, LEED AP, Partner, The Miller Hull Partnership, LLP

Using solid wood simplifies the work of many people. It simplifies the architect´s work from the first idea by thinking of readymade surfaces. Joseph’s book contains and shares great examples as well as important knowledge of working with solid wood. Kaden + Partner is working on timber construction returning to the inner city and this book is a roadmap for moving in this direction.

Markus Lager, Leader / Architect, Kaden + Partner Architekten

Wood carries, insulates against and regulates moisture. It is permeable and fire resistant. As a building material wood absorbs sound, creates acoustic separation and becomes a sounding body. No other material is as versatile in its application, CO2 neutral, renewable and almost globally available.

H. Dietrich, Dietrich | Untertrifaller Architekten

Touch wood, feel good. We and our planet would feel better if we begin building our cities with wood, a renewable resource, instead of relying mostly on concrete or steel which are produced by mining and burning fossil fuels. In this book, Joseph Mayo demonstrates that mid-rise and tall wood buildings are not only possible, but are a key element to reversing the negative impact traditional buildings have on our environment.

Nabih Tahan, AIA, MRIAI, CEO Cree Buildings Inc.

Written concisely and clearly, Solid Wood dispels obsolete myths about wood building and presents a compelling case of why mass timber is an appealing, carbon-responsible choice for building not only residential structures, but also large, sophisticated, multi-storey buildings. Designers, builders and the curious layperson alike will find Solid Wood an informative and enlightening resource, providing crucial insights into this venerable material, evolved and made relevant again for a more sustainable twenty-first century.

Kimberly Mok, TreeHugger

About the Author

Joseph Mayo practices architecture in the Pacific Northwest where he concentrates on materiality, technology and form for a regionally appropriate building culture. He has worked on a variety of building types, ranging from schools, student housing, university buildings and hospitals. Working with a City of Seattle Department of Planning and Development (DPD) Advisory Committee, Joseph led an investigation to use wood in applications that go beyond current building codes. He has also been a jury member for wood design awards, served as Regional Associate Director for the American Institute of Architects (AIA), Young Architect Forum (YAF) Chair at AIA Seattle, and has assisted in teaching courses and served on architecture critiques at universities around the Pacific Northwest.

Most helpful customer reviews

6 of 6 people found the following review helpful.
A comprehensive global tour of wood building systems.
By Molly Lebowitz
Mayo's attempt to weave case studies of wood building systems from every corner of the world is astoundingly successful in convincing the architectural world of the approach's modernity and validity. He considers not just the environmental implications of the methods, but also the building code challenges, fire safety, structural considerations, and other critical topics in his analysis.

This book should be required-reading in any course on modern structural concepts or construction materials for architects and engineers.

5 of 5 people found the following review helpful.
Revived interest in wood construction
By Jarret
By boring deep into modern wood construction techniques, Joseph's Solid Wood piqued my interest as an opportunity to revisit architecture studies that I had enjoyed years ago during college classes. Joseph promptly covers critical issues of fire safety and moisture control as well as relevant terminology before moving on to several chapters of massive wood construction projects around the globe. Case studies in Norwegian Wood, budding United Kingdom housing developments, and Australia's timber down under all plant insight in the reader using ample construction photos and diagrams of project-specific techniques.

I worried this book would be overly technical when I placed a pre-order months ago; however, after receiving the book, I'm delighted to find the content appropriate for both a high level architecture class or a casual coffee table construction photo tome to thumb through.

2 of 3 people found the following review helpful.
Five Stars
By jesse
Great historical summary of wood construction, modern solid wood assemblies and a boatload of case studies to boot.

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This books explains the emerging technology of inventory optimization and multiechelon (MEIO) supply planning. It takes a complex subject and effectively communicates what MEIO is about in plain English terms. This is the only book currently available that describes MEIO for practitioners, rather for mathematicians or academics. The book describes with text and graphics how inventory optimization allows the entire supply plan to be controlled with service levels, and how multi echelon technology answers the question of where to locate inventory in the supply network. This is the only book on inventory optimization and multi echelon planning which compares how different best of breed vendors apply MEIO technology to their products. It also explains why this technology is so important for supply planning and why companies should be actively investigating this method. The book moves smoothly between concepts to screen shots and descriptions of how the screens are configured and used. This provides the reader with some of the most intriguing areas of functionality within a variety of applications.

• Sales Rank: #2706998 in eBooks
• Published on: 2012-02-01
• Released on: 2012-02-01
• Format: Kindle eBook

Review
Editorial ReviewsShaun's new book "Supply Chain Forecasting Software" is easy to get through, with points illustrated by screen shots from real forecasting software. The book is not a product-by-product review of the offerings of software vendors (which is what I was originally expecting). Instead, he covers several fundamental topics of a supply chain forecasting process (like statistical forecasting, consensus, collaboration, error management, and lifecycle planning). He also provides numerous links to blog posts where he goes into further detail on these and related topics. - Mike Gilleland

"Supply Chain Forecasting Software" is a fast and worthwhile read for anyone involved with business forecasting. It would be particularly valuable for organizations engaged in the selection of forecasting software, or that have implemented forecasting systems and processes, yet are failing to see the expected/promised results. This book can help any forecaster understand why their efforts may be failing, and what they can do about it.- Mike Gilleland

Shaun Snapp's interesting new book offers fresh insights for forecasting practitioners in the supply chain field. Supply Chain ForecastingSoftware (SCFS), published in 2012 by SCM Focus Press, covers areas not typically seen in either the forecasting or the supply-chain literature- namely, how the major ERP forecasting tools work, and how to make them work better. While the topic of how to improve forecasting outcomes has been covered in innumerable articles, SCFS offers greater specificity about many of the enterprise-level forecasting packages that businesses use for SCM. - Jim Hoover

From the Author
Who is This Book For? This book is an effective primer for anyone who is about to perform a demand planning software selection or who is beginning a demand planning project at their company. The book is also useful for anyone who wants to better understand forecasting software or who wants to find out about some leading edge approaches and functionalities that have yet to see broad application, but which can improve forecast accuracy.Table of Contents

• Chapter 1: Introduction
• Chapter 2: Where Forecasting Fits Within the Supply Chain Planning Footprint
• Chapter 3: Statistical Forecasting Explained
• Chapter 4: Why Attributes-based Forecasting is the Future of Statistical Forecasting
• Chapter 5: The Statistical Forecasting Data Layer
• Chapter 6: Removing Demand History and Outliers
• Chapter 7: Consensus-based Forecasting Explained
• Chapter 8: Collaborative Forecasting Explained
• Chapter 9: Bias Removal
• Chapter 10: Effective Forecast Error Management
• Chapter 11: Lifecycle Planning
• Chapter 12: Forecastable Versus Unforecastable Products 
• Chapter 13: Why Companies Select the Wrong Forecasting Software
• Chapter 14: Conclusion
• Appendix A:
• Appendix B: Forecast Locking
• Appendix C: The Lewandowski Algorithm.

From the Inside Flap
Areas of Focus in Supply Chain Forecasting Enterprise SoftwareHere is a sampling of what the book covers:

• Explains how consensus based forecasting software and statistical forecasting software compare to one another.
• Why most companies are using forecasting systems which have poor hierarchical capabilities.
• The concept of virtual hierarchies versus static hierarchies and why virtual hierarchies are so preferable.
• Innovation in the data layer that supports forecasting applications.
• What makes a statistical method "statistical."
• How to perform demand forecasting for lumpy items (and how it relates to supply planning), with examples of how general demand lumpiness is increasing and reducing forecast accuracy.
• How and why the IT department can and should be taken out of the role of maintaining the attribute database, and what this means for increasing the flexibility of the forecasting system.
• How to enabled causal forecasting in your company using a new technique which leverages attributes rather than the traditional technique requiring placing regression formulas into the forecasting application.
• How to easily created forecasts by customer, and how this can support service level agreements (SLAs).
• How to quickly perform top down forecasts.
• How different vendors approach lifecycle planning, and a novel approach to lifecycle forecasting which greatly reduces the effort involved.
• How to determine what component of your product database is unforecasteable, and what to do about unforecastable products.
• Why big consulting companies often cannot help you select the appropriate forecasting application for your needs.
• How Lean applies to forecasting.
• How the Lewandowski forecast algorithm relates to forecast simulation.
• Why supply chain and product database simplification is critical to improving forecast accuracy.
• Why it is important to produce a naive forecast (as a simulation) for determining how to leverage best fit functionality.
• What is forecast simulation, and how it can improve decision-making?
• Examples from Netflix, Blockbuster Video, Nike, Trader Joe's, the grocery industry, publishing and service parts.
• A Book Based in Reality, Emphasizing Actionable Knowledge

The book provides many examples from real life project experiences, the emphasis being on the reality of supply chain forecasting projects. While the majority of forecasting books spend a lot of time covering forecasting methods that companies will very rarely (if ever) use, this book adjusts the content to cover topics that can be implemented by companies.Interconnected to Web InformationIn order the keep the book at a manageable and easily readable length, the book also provides numerous links out to the SCM Focus site, where supporting articles allow readers to get into more detail on topics that interest them.Case Studies The book also contains case studies of how various forecasting techniques were used on different projects.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Valuable considerations for forecasting software selection and implementation
By MVGilliland
In 2011 I came across Shaun Snapp's blog (scmfocus.com), and immediately took a liking. In particular, I was drawn to his independent and critical tone, and a willingness to challenge the "objectivity" of many commentators and advisors in the forecasting industry. He also takes a reasoned look at the common dogmas of our profession, with an eye to encouraging what can work, while exposing the marketing fluff and shoddy thinking of the really bad ideas. He is not just another cheerleader hyping the latest forecasting buzzword or fad.

Shaun's book "Supply Chain Forecasting Software" is easy to get through, with points illustrated by screen shots from real forecasting software. The book is not a product-by-product review of the offerings of software vendors (which is what I was originally expecting). Instead, he covers several fundamental topics of a supply chain forecasting process (like statistical forecasting, consensus, collaboration, error management, and lifecycle planning). He also provides numerous links to blog posts where he goes into further detail on these and related topics.

The chapter on attributes-based forecasting argues for the importance of flexible, user-defined hierarchies (as opposed to the static hierarchies that are defined and locked-in during implementation of many software packages.) An attribute is anything that is associated with a product, such as physical characteristic like color or size, or any other categorization (e.g. location, season, target audience). With flexible hierarchies, user can organize data, model, and generate forecasts in a way that is most suitable for the particular situation.

There is also a chapter devoted to forecastable versus unforecastable products, which is an important consideration for anyone trying to manage a supply chain. Rather than expecting to achieve a high level of accuracy for all products, or wasting resources pursuing unachievable levels of accuracy, Shaun shares ideas for identifying and dealing with the unforecastable.

"Supply Chain Forecasting Software" would be a valuable read for organizations considering the selection of new forecasting software. It would also be useful to those organizations that have implemented forecasting systems and process, yet are failing to see the expected/promised results. This book can help any forecaster understand why their efforts may be failing, and what they can do about it.

There is a more thorough review of this book by industry expert Jim Hoover (of Accenture's Federal Services Defense Practice) in the Summer 2013 issue of Foresight: The International Journal of Applied Forecasting.

2 of 2 people found the following review helpful.
Valuable Wisdom from a Seasoned Consultant
By BillT
Mr. Snapp has a keen understanding of the functional and technical approaches to demand forecasting that work (and do not work) in organizations. He is a first rate consultant in all ways and clearly puts the interests of his clients (and readers) ahead of any commercial objectives. This is quite rare and I found it very refreshing.

The book is about 250 pages long, but it is written in a conversational style and can be read in its entirety in one or two sittings. If you're considering purchasing or implementing a tool for demand planning, this would be a fast and very worthwhile read. And, if you have an older system, "Supply Chain Forecasting Software" will certainly broaden your horizons.

The book provides detailed information about a handful of bundled and standalone solutions. If developed further in future editions, I would recommend seeking information on other systems as well.

0 of 0 people found the following review helpful.
Invaluable Guide
By Olly2014
Written from an actual hands-on well-experienced SAP software engineer, this guide is an invaluable tool for anyone involved within the realm of SAP and also just to aid in a better understanding of the ins and outs of the Manufacturing Supply Chain concept, business model and modules.

Snapp utilizes real experiences from actual forecasting implementations to include clear, precise diagrams and charts to further illustrate his points.

This is a great guide within the SCM Focus series. I have gotten 3 other books within the series and with the risk of being redundant, I feel they are all invaluable.

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This text offers students a comprehensive overview of economic policy without a strict mathematical emphasis, making it accessible to students of political science, public policy, and business. Organized around the theme of equity versus efficiency in economic decisions, the Second Edition examines the history of economic policy, making extensive use of historical materials.

• Sales Rank: #1249313 in Books
• Published on: 1999-11-19
• Original language: English
• Number of items: 1
• Dimensions: .60" h x 6.40" w x 9.00" l, 1.15 pounds
• Binding: Paperback
• 384 pages

Review
1. Politics and the Economy: Basic Themes 2. Patterns of Change in the U.S. Economy and U.S. Economic Policy 3. The Political-Economic Culture of the United States 4. Extragovernmental Actors and Economic Policy I: The Business Sector 5. Extragovernmental Actors and Economic Policy II: Labor and the Postmaterial Challenge 6. Government Institutions Responsible for Economic Policy 7. Generating Government Revenue: Taxes 8. Managing the Macroeconomy I: Fiscal Policy and the Budget 9. Managing the Macroeconomy II: Monetary Policy, Elections, and Political Business Cycles 10. Regulatory Policy I: Regulation in Theory and Practice 11. Regulatory Policy II: From Regulation to Deregulation 12. The Politics of Distributive Economic Policy 13. International Economic Policy 14. Economic Policymaking in the United States

Most helpful customer reviews

0 of 0 people found the following review helpful.
College Textbook
By Redgy
I used this textbook for my college Political Science class. Although the book was old and some of the information was outdated, I still preferred this book to some of my other texts. The information was explained clearly and I could understand it well. It is also organized very nicely so that I could go back and find something that I had missed without re-reading the entire chapter.

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