Senin, 23 Juni 2014

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The Enemy (Jack Reacher), by Lee Child

Jack Reacher. Hero. Loner. Soldier. Soldier’s son. An elite military cop, he was one of the army’s brightest stars. But in every cop’s life there is one case that changes everything. For Jack Reacher, this is that case.

New Year’s Day, 1990. In a North Carolina motel, a two-star general is found dead. His briefcase is missing. Nobody knows what was in it. Within minutes Reacher has his orders: Control the situation. Within hours the general’s wife is murdered. Then the dominoes really start to fall.

Somewhere inside the vast worldwide fortress that is the U.S. Army, Reacher is being set up as a fall guy with the worst enemies a man can have. But Reacher won’t quit. He’s fighting a new kind of war–against an enemy he didn’t know he had. And against a conspiracy more chilling, ingenious, and treacherous than anyone could have guessed.

  • Sales Rank: #4166 in Books
  • Brand: Dell
  • Published on: 2009-05-19
  • Released on: 2009-05-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.50" h x 1.10" w x 4.20" l,
  • Binding: Mass Market Paperback
  • 496 pages
Features
  • Great product!

From Publishers Weekly
Child (The Persuader, etc.) brings back his intrepid hero, Jack Reacher, for another excellent mystery, which steps back in time to the eventful first few weeks of 1990. The Berlin Wall has just come crashing down, marking an end to the Cold War, and as a result, the U.S. Army is facing a massive restructuring of purpose and personnel. During this turbulent time, 29-year-old Reacher, an MP major stationed to a base in North Carolina, is called on to investigate the death of a two-star general found dead in a seedy motel. Veteran reader Wolf, who has given voice to Reacher in seven previous novels, slips easily into this character; his calm, thoughtful delivery fits perfectly with Reacher's contemplative first-person narration. Wolf uses his voice to draw listeners into Reacher's investigation, as the MP ponders each clue and follows a trail of cover-ups and murder to the highest echelons of the military. Although Wolf struggles a bit with his French accents, his narration complements one of the best novels in Child's series.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Bookmarks Magazine
Child continues to knock out his action sequences with flair, but in The Enemy, he takes time to depict the piecemeal construction of a criminal investigation. He also spends energy on the hero’s relationship with his mother and brother, an effort that further fills in Reacher’s background and will surely please long-time fans of the character. It’s true, Child throws in some clichéd elements to this otherwise first-rate story. But most reviewers easily looked past that flaw. “After reading these books for so many years, I’m not easily kept in the dark,” claims the St. Petersburg Times, “so it’s always fun when I’m still guessing toward the end.”

Copyright © 2004 Phillips & Nelson Media, Inc.

From Booklist
*Starred Review* Child's eighth Jack Reacher novel isn't a classic thriller in the mold of its predecessor, Persuader [BKL Mr 15 03], but it's just as compelling. This time Child sticks closer to the police-procedural formula, lavishing on investigatory detail and building suspense gradually rather than propelling the reader ever forward with high-octane thrills. The story, which hinges on the death of a general in a lowlife motel outside Fort Bird, North Carolina, moves back in time to the early nineties, when Reacher was an up-and-coming military policeman. Trying to recover the dead general's briefcase, which contains sensitive information regarding the army's post-cold war plans, takes Reacher and his partner, an African American female, deep into the treacherous heart of military bureaucracy--and into a tragic by-product of the "don't ask-don't tell" policy regarding gays in the armed forces. In a subplot involving Reacher's mother, ill with cancer, Child also incorporates some fascinating backstory regarding Reacher's childhood as an army brat. Known for his hold-your-breath action scenes, Child proves equally adept at portraying how a criminal investigation uses the smallest of building blocks (a yogurt container) to construct a compelling circumstantial case. Combine that with finely textured relationships--always an extra dimension in this series--and you have a novel that takes Child in a new direction (more Michael McGarrity than Stephen Hunter) but does so flawlessly. Bill Ott
Copyright © American Library Association. All rights reserved

Most helpful customer reviews

139 of 151 people found the following review helpful.
Exciting police procedural with a blockbuster ending.
By Mary Whipple
In the taut, staccato style reminiscent of Raymond Chandler or John D. MacDonald, Lee Child presents his eighth Jack Reacher novel, a police procedural with a difference: Reacher is an MP, an army Major at Fort Bird, North Carolina, obedient to a different set of rules and objectives. Recently transferred from Panama to be MP Executive Officer, Reacher must immediately investigate the death of a two-star general who has died in a seedy, nearby motel, presumably with a prostitute. His briefcase, containing the agenda for a top-secret conference in California, has disappeared, and when Reacher and his aide, Lt. Summer, go to break the news to the general's wife, they find her dead, too, bludgeoned to death with a crowbar within hours of the general's death.

With almost military precision, dramatic complications unfold, and Reacher soon finds himself facing two new deaths, one of which is a gruesome butchering which takes place on the base. Ordered by superiors to cover up the murder by calling it a "training accident," Reacher and his aide investigate surreptitiously, soon discovering that his MP XO counterparts at twenty more bases throughout the world have also been newly appointed to their positions, all of them on or around December 29. Obvious questions arise about who is pulling the strings, who has the power to transfer so many MPs to new posts, and why someone would want to do so.

Child is a meticulous writer whose plot follows a strict chronological order and moves at a breath-taking pace, with one dramatic scene following hard on the heels of another. Reacher and his aide Summer are not fully developed characters, but they do not need to be as they struggle to learn who is controlling the grisly chess game which has resulted in four deaths. The action is resolved in an extravagant grand finale, with twists and turns and spectacular surprises. Though the ending resolves the disparate threads, it may also be a disappointment to some readers, since the premise behind the plot and the motivation which led to the murders, when finally revealed, seems too unrealistic to justify the murderous extremes to which "the enemy" has gone. Though Child is brilliant in creating an exciting story packed with action, the final pages feel cynical and reveal a view of humanity that is grim. Mary Whipple

65 of 69 people found the following review helpful.
Flashback to Reacher as Army Major / MP -- fine tale!
By Jerry Bull
We've been hooked by Child's Jack Reacher series since reading "Killing Floor". Unlike the other seven, which feature our leading man as basically a vagrant vigilante, wandering around incognito solving difficult problems and snapping necks here and there (!), in "Enemy" we have almost a Clancy-style military thriller from when Jack was still in the Army. After being transferred rather suddenly just before New Year's 1990, Jack is soon embroiled in the murder of a 2-star found in an unlikely motel near the Ft. Bird post. When the general's wife, two states away, is murdered hours later, it's obvious something more sinister than an assignation gone bad is at hand. Reacher partners with an ambitious young black Lt. Summer, and together they chase clues (and each other periodically), with not as much violence on Jack's part as usual, until a conspiracy originating at high levels is uncovered. Still the plot takes unusual turns and twists right 'til the end, building deep suspense that keeps the page turns flying! And in the end, Jack administers a pleasing touch of his own brand of justice just in case!
An interesting side development is the death of Jack's mother in Paris. He meets his brother Joe there to visit with her and through some rather poignant scenes, we share the brothers' agony as they deal with their mother's dignified approach to a fatal cancer. This part of the story helps us make sense of later relationships and interactions between Reacher and Joe...
Child's stories never fail to entertain and "Enemy" is no exception. A complicated plot lets Reacher reveal his more intellectual side, and the "prequel" nature of this story sheds new light on his behavior in the current time tales that have preceded this book. All in all, another fine and enjoyable novel from Lee Child.

56 of 62 people found the following review helpful.
A master work from a master craftsman
By Rae
Lee Child writes books the way Miles Davis played music. Every composition contains recognizable elements, and yet every composition is completely different.
In a Lee Child composition, some of the recognizable elements are: clean, elegant prose; a tight plot; abundant twists and turns; and more than one heart stopping surprise. An added element in "The Enemy" is that this book not only stops the heart, but tugs at the heartstrings.
The eighth Jack Reacher novel, "The Enemy" takes place in 1990, as the Berlin Wall is coming down and the world is drastically changing. In the Army, Jack Reacher's life-long home, change is not good. It's an enemy to be defeated by any means necessary. Reacher is a man who has dedicated his life to doing the right thing, to protecting the Army. Now he's faced with an awful task: he must protect the Army from itself.
In seven previous Jack Reacher novels, we've come to know him as a loner, a man who cannot and will not end his chosen life of wandering isolation. In "The Enemy" we meet a younger Reacher, not yet hardened by the choices this case will force upon him. This Reacher is just a bit warmer, just a bit more accessible, with an easier sense of humor.
When he's inexplicably transferred from Panama to Fort Bird, North Carolina, Reacher doesn't think much of it - hey, it's the Army - but he soon discovers that this is no ordinary assignment. A heart attack victim at the local no-tell motel is a two-star general. The general's wife is found murdered. Reacher's commanding officer is replaced, suspiciously, by a vicious idiot who wants nothing more than to make Reacher the fall guy for the entire mess. And in Paris, Reacher's mother is very, very ill.
Partnering with a young, female lieutenant, Reacher sets out to solve the mystery in spite of the roadblocks in his path. And, typically, he refuses to let anything or anyone stop him. Just as typically, Reacher is determined to do the right thing, no matter what the personal cost may be. In this case, the personal cost will be high - maybe more than Reacher can afford.
The question at the heart of the book is, who or what really is the enemy that Reacher has to fight? And does he have any hope at all of winning the battle? Lee Child has written another gripping novel, one with heart and soul, suspense and passion - a masterwork from a master craftsman.

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Memoirs of Gluckel of Hameln 1st Edition, by Gluckel

  • Sales Rank: #9550069 in Books
  • Published on: 1932
  • Binding: Hardcover

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The Ultimate Happiness Prescription: 7 Keys to Joy and Enlightenment

  • Published on: 1600
  • Binding: Hardcover

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A Book of Simple Living: Brief Notes from the Hills, by Ruskin Bond

'Mist fills the Himalayan valleys, and monsoon rain sweeps across the hills. Sometimes, during the day, a bird visits me-a deep purple whistling thrush. She perches on the window sill, and looks out with me at the rain.'

This personal diary records the many small moments that constitute a life of harmony-with the self, the natural world, and friends, family and passersby. In these pages, we watch a wild plum blossom and the moon come up between two deodar trees; we hear a redstart whistle and the rain drum on a tin roof; we recognize the aftermath of loss and the consolation of old companions.

'A Book of Simple Living' is a gift of beauty and wisdom from India's most loved, and most understated, writer.

  • Sales Rank: #1076235 in eBooks
  • Published on: 2015-03-01
  • Released on: 2015-03-01
  • Format: Kindle eBook

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1 of 1 people found the following review helpful.
Vicariously experience the beauty of Nature through Ruskin Bond!
By Yash
Excellent book - especially for those who appreciate nature and living fully! Classic Ruskin writing: grateful, in the moment, epicurean.He captures every beautiful and worthy experience and narrates it masterfully, effortlessly transporting the reader into his magical world of natural beauty and small nothings. Indeed the God of Small Things! ;-)

0 of 0 people found the following review helpful.
Classic Ruskin Bond, just even shorter one page notes
By SP
Takes you to the hills and nature again. It helped me feel at peace on rough days and when my mind was racing. There is a philosophical angel in some notes which also is nice.

It's literally brief notes, hence if someone doesn't like to read and ponder and hang around on same page for long then, you'll brush through it but may not enjoy since not much continuity.

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The M16A1 Rifle: Operation and Preventive Maintenance, by Army

The U.S. Army teamed up with cartoonist and graphic artist Will Eisner to produce teaching tools for U.S. soldiers in a medium that they could easily understand. The M16A1 Rifle: Operation and Preventive Maintenance, first printed in 1969, features a female narrator who instructs GIs on the proper care of their AR-15 (military name M16A1) rifles—firearms notorious for jamming and malfunctioning. More than a simple manual and step-by-step guide, this unconventional yet important military document tried to appeal to soldiers with suggestive chapter titles such as “How to Strip Your Baby,” “What to Do in a Jam,” “Sweet 16,” and “All the Way with Négligé.” A copy of the thirty-two-page booklet was issued to nearly every soldier serving in Vietnam.

  • Sales Rank: #187330 in Books
  • Published on: 2013-03-01
  • Released on: 2013-02-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.00" h x 5.20" w x 4.75" l, .50 pounds
  • Binding: Hardcover
  • 64 pages

About the Author
The U.S. Department of the Army is headquartered at the Pentagon in Arlington, Virginia, and authors The Soldier's Guide, The Complete Guide to Edible Wild Plants, U.S. Army Ranger Handbook, U.S. Army Hand-to-Hand Combat, U.S. Army First Aid Manual, U.S. Army Weapons Systems, U.S. Army Special Forces Handbook, U.S. Army Guide to Boobytraps, U.S. Army Explosives and Demolitions Handbook, U.S. Army Special Forces Guide to Unconventional Warfare, and U.S. Army Special Forces Medical Handbook.

Will Eisner was born William Erwin Eisner on March 6, 1917 in Brooklyn, New York. By the time of his death on January 3, 2005, Will Eisner was recognized internationally as one of the giants in the field of sequential art, a term he coined.

In a career that spanned nearly eight decades—from the dawn of the comic book to the advent of digital comics—Will Eisner was truly the 'Orson Welles of comics' and the 'father of the Graphic Novel'. He broke new ground in the development of visual narrative and the language of comics and was the creator of The Spirit, John Law, Lady Luck, Mr. Mystic, Uncle Sam, Blackhawk, Sheena and countless others.

During World War II, Will Eisner used the comic format to develop training and equipment maintenance manuals for the US Army. After the war this continued as the Army's P.S. Magazine, which is still being produced today. Will Eisner taught Sequential Arts at the New York School of Visual Arts. The textbooks that he wrote based on his course are still bestsellers. In 1978, Will Eisner wrote A Contract with God, the first modern graphic novel. This was followed by almost 20 additional graphic novels over the following 25 years.

The "Oscars" of the Comic Industry are called The Eisner Awards, and named after Will Eisner. The Eisners are presented annually before a packed ballroom at Comic-Con International in San Diego, America's largest comics convention.

Wizard magazine named Eisner "the most influential comic artist of all time." Michael Chabon's Pulitzer-prize winning novel The Adventures of Kavalier and Clay is based in good part on Eisner. In 2002, Eisner received a Lifetime Achievement Award from the National Federation for Jewish Culture, only the second such honor in the organization's history, presented by Pulitzer Prize-winning cartoonist Art Spiegelman.

Robert A. Sadowski is a contributing editor for Gun-Tests and SHOT Business magazines and a contributor to AR Guns and Hunting, Gun Hunter, Cabela’s Outdoor Journal, and Game & Fish, New England Edition magazines. He is the author of the Shooter’s Bible Guide to Combat Handguns

and the Shooter's Bible Guide to Firearms Assembly, Disassembly, and Cleaning.

Most helpful customer reviews

10 of 10 people found the following review helpful.
M16 Operation Manual Used Comic Book Approach
By David Kinchen
The AR15 civilian rifle is often targeted by anti-gun people as an "assault weapon" but during the Vietnam war its military equivalent, the M16, was often hated by grunts in the field because of its often balky action. It was a far cry from the AK47s used by the Viet Cong and North Vietnamese troops. The Russian-designed AK47 and its variants fired a .30 caliber round and rarely if ever malfunctioned -- even if covered with dirt, water and slime.

To help solve the problem with the new rifle, the U.S. Army under Chief of Staff Gen. William Westmoreland in 1969 brought comic book immortal Will Eisner, creator in 1940 of one of the most iconic comic books, back to the drawing board to repeat the success he had as a WWII veteran in producing an instruction manual that works and is fun to use.

As gun expert Robert A. Sadowski points out in his introduction to "The M16AI Rifle: Operation and Preventative Maintenance" Eisner used sex appeal with a curvy female narrator to get the attention of soldiers having problems with their M16 rifles. I've talked to a number of Vietnam vets and to a man they hated this new weapon. They preferred the predecessor, the .30 caliber M14, which had replaced a number of weapons, including the Garand M1, the M1 Carbine, etc. Hampered by a wooden stock -- later replaced with with a fiberglass one that withstood the tropic conditions of Southeast Asia better than the timber one -- the M14 used a round -- 7.62X51 mm NATO (.308 Winchester) -- comparable to the AK. This round was deemed too powerful to be used on full automatic, so most of the rifles were locked on semi-automatic. Today the beloved M14 serves as the basis for the M21 and M25 sniper rifles.

Comic books were something the troops in 'Nam could understand, so the joint venture between Eisner and the Army was a marriage made in heaven. How immortal is William Erwin "Will" Eisner (1917-2005)? The comic book equivalent of the Oscars, Emmys, Grammies and Tonys is called the "Eisner" award.

The 32-page booklet was more than a simple manual and step-by-step guide, this unconventional yet important military document tried to appeal to soldiers with suggestive chapter titles such as "How to Strip Your Baby," "What to Do in a Jam," "Sweet 16," and "All the Way with Négligé." A copy of the booklet was issued to nearly every soldier serving in Vietnam. If manufacturers produced instruction books like this, they wouldn't be tossed into a dark drawer corner: They'd be read.

In addition to the informative Introduction, Sadowski supplies a history of the M16 and a timeline of the .223 caliber (NATO 5.56) rifle.

This is a great book for any Vietnam veteran, as well as any firearms collector and shooter. As an NRA member, a member of a Texas gun club and a member of the Texas State Rifle Association, I approve this book for anyone interested in firearms.

7 of 7 people found the following review helpful.
M16 Operator's Manual
By Boca Jim
When all else fails, read the manual! The bulk of this little hard bound book, printed on quality paper, is a 32 page US Army operation and maintenance manual published 1 July 1969, during the height of the Vietnam War (and not incidentally the year your reviewer was drafted). Topics covered include field striping, jam clearance, cleaning, lubrication and magazine operation and assembly. Whilst not a comic book, the manual has many well done comic book style 3 colour (black, white and orange) illustrations that clearly take the reader through the operation and maintenance of the M16A1 rifle and its "shorty" carbine variant. An additional 15 pages are devoted to an illustrated history of the AR-15/M16 rifle. Far better illustrated and much easier to understand than a standard Colt® owner's manual, this excellent little manual would seem a must for owners of AR-15/M4 style rifles and carbines, and for readers interested in the weaponry of the Vietnam War era.

3 of 3 people found the following review helpful.
Great Format!
By Stan
Over 40-years ago I received this book when in Army Boot Camp. I have no idea what became of it. I purchased a Rock River AR15 about 5 years ago and it came with a US Military field manual. I found it a bit strange that it would come with a US Government manual with the firearm. The M16A1 Rifle: Operation and Preventive Maintenance is a very step by step manual with illustrations. It also covers many useful tips that I had forgotten over the last 40+ years. I would definitely buy it again as I do not clean it like I did each and ever day back then. Details get cold if you know what I mean.

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Kamis, 12 Juni 2014

[J621.Ebook] Fee Download Cut and Fold Techniques for Pop-Up Designs, by Paul Jackson

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Cut and Fold Techniques for Pop-Up Designs, by Paul Jackson

Introducing techniques for making pop-ups from one sheet of card, the third title in this series on paper engineering takes folding techniques into the third dimension.

Each chapter introduces a new technical idea and show how that technique can be adapted in many different ways, or combined with techniques from earlier chapters. These 3-D techniques can be incorporated into any design where typography and/ or illustration are used, including mail-shots, personal publicity, invitations, business cards, and greetings cards. With their emphasis on surface design over complex cutting, the pop-ups have an instant appeal for designers.

Following the elegant, easy-to-follow style of Paul Jackson's other titles for Laurence King, Cut and Fold Techniques for Pop-Up Designs is an essential resource for marketing professionals and design students.

  • Sales Rank: #88004 in Books
  • Published on: 2014-03-04
  • Released on: 2014-03-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.75" h x .50" w x 8.75" l, 1.04 pounds
  • Binding: Paperback
  • 128 pages

About the Author
Paul Jackson is the author of over 30 books on paper arts and crafts and three on pop-ups. He has taught the techniques of folding on more than 150 university-level design courses in the UK, Germany, Belgium, the US, Canada, and Israel and been a "folding consultant" for companies such as Nike and Siemens.

Most helpful customer reviews

6 of 6 people found the following review helpful.
Another great Paul Jackson book
By Kindle Customer
well, I'll be busy for a while! I got a set of 5x8 index cards, have started at the beginning and am moving through the book. I can tell I will have a better understanding of the complexities of the structures, I do already.VERY easy to follow and make samples, and I LOVE the simple geometric popups.

6 of 6 people found the following review helpful.
The mystery of pop-outs revealed!
By Georgina Toland
After just a casual reading I was able to apply the techniques to create original works of my own. Well-written instructions and excellent pictures made it easy.

(Note that these techniques are for pop-outs that operate on a hinge of 90 degrees, not pop-*ups* that open 180 degrees.)

6 of 7 people found the following review helpful.
Excellent
By mjane
In an outstanding book for the paper folder, I loved it. Understandable diagrams. I found many applications for greeting cards.
M. Jane

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Minggu, 08 Juni 2014

[Z389.Ebook] Ebook Free Living When a Loved One Has Died: Revised Edition, by Earl A. Grollman

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Living When a Loved One Has Died: Revised Edition, by Earl A. Grollman

When someone you love dies, Earl Grollman writes, "there is no way to predict how you will feel. The reactions of grief are not like recipes, with given ingredients, and certain results. . . . Grief is universal. At the same time it is extremely personal. Heal in your own way."

If someone you know is grieving, Living When a Loved One Has Died can help. Earl Grollman explains what emotions to expect when mourning, what pitfalls to avoid, and how to work through feelings of loss. Suitable for pocket or bedside, this gentle book guides the lonely and suffering as they move through the many facets of grief, begin to heal, and slowly build new lives.

  • Sales Rank: #67692 in Books
  • Brand: Beacon Press
  • Published on: 1995-06-01
  • Released on: 1995-06-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.43" h x .39" w x 5.47" l, .38 pounds
  • Binding: Paperback
  • 113 pages
Features
  • Great product!

Review
If you're far away when someone you care about is in mourning, send this book—it's the next best thing to being there. And if you doubt whether your being there will do any good, read this book, and you will learn how to become the wise, reassuring, and understanding person a good friend is when a loved one has died. —Minneapolis Star

About the Author
Rabbi Earl A. Grollman is an internationally recognized bereavement counselor who has been named Hero of the Heartland and given the Distinguished Human Service Award from Yeshiva University, among countless other awards. He is author of the best-selling Living When a Loved One Has Died (Beacon / 2719-7 / $10.00 pb), among many other books, and articles about him and his work have appeared in USA Today, Harper's, Reader's Digest, Ann Landers, People, and in virtually every major American daily. He lives in Belmont, Massachusetts.

Most helpful customer reviews

45 of 45 people found the following review helpful.
Living When A Loved One Has Died
By Donna J. Joldersma
My husband died at 47 of lung cancer. I went to grief counseling and purchased any book or piece of information I could find to help me through the grieving process. This book, by far, has helped me the most. It was easy to read when my concentration level was at an all- time low. This was written by someone who has obviously been through this experience. I keep several copies of this book on hand to give to friends as the need arises.
This is a book that can be read and re-read many times. It has brought me great peace and comfort over these last 4 years.
Thank you so much Rabbi Grollman!

29 of 29 people found the following review helpful.
Excellent; anyone grieving should have a copy
By A Customer
My mother died unexpectedly two months ago after fracturing her hip. I was her sole caregiver (she had moderate stage Alzheimer's) and even though I was preparing myself for her first being in a nursing home and ultimately her death years down the road, this sudden passing away left me totally empty and void. I didn't know what to feel except that I had let her down somehow. I had always promised her I would take care of her and not let anything bad happen to her. I found myself emotionless with regard to anything except grief. Then I found this book two weeks ago, took it home and read it. This book touches upon every emotion you go through when you grieve. It is not written as a self-help book. It does not tell you what some professionals think you should be doing to continue living in spite of your loss. It is simple. The sentences are short. It tells you that it is alright to feel the way you do. I have kept my book on my coffee table ever since and have picked it up twice already when I was feeling low. I will definitely be giving this book as a gift to friends as the occasion warrants.

0 of 0 people found the following review helpful.
An amazing book!
By Barbara
This book is the best book to give to someone who has lost someone they love. I was given this when I lost both my parents and it is now my bible. I have had the honor to speak with Earl Grollman a few times and he is a wonderful man, it is no surprise he wrote such an amazing book. I have recently sent this book to someone who also lost both her parents rather similarly to how I did, and it is already helping her. I couldn't be happier.

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Senin, 02 Juni 2014

[V278.Ebook] PDF Download Las aventuras de la abeja Maya/ The Adventures of Maya the Bee (Coleccion Juventud) (Spanish Edition), by Waldemar Bonsels

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Las aventuras de la abeja Maya/ The Adventures of Maya the Bee (Coleccion Juventud) (Spanish Edition), by Waldemar Bonsels

Las aventuras de la abeja Maya/ The Adventures of Maya the Bee (Coleccion Juventud) (Spanish Edition) [Feb 15, 2006] Bonsels, Waldemar and Vinyals, J. ... 8426135196

  • Sales Rank: #4740447 in Books
  • Published on: 2006-02-15
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: 8.75" h x 5.50" w x .75" l, .50 pounds
  • Binding: Paperback
  • 150 pages

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Minggu, 01 Juni 2014

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Different: Escaping the Competitive Herd, by Youngme Moon

Why trying to be the best … competing like crazy … makes you mediocre

Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another.
 
Now comes Youngme Moon’s Different, a book for “people who don’t read business books.” Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works … and who gets you to see that world in a completely new light.
 
If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive.
 
Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? Look here. It’s even smaller than you think.”
 
These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.”
 
Different shows how to succeed in a world where conformity reigns…but exceptions rule.


From the Hardcover edition.

  • Sales Rank: #22137 in Books
  • Published on: 2011-09-06
  • Released on: 2011-09-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .70" w x 5.20" l, .48 pounds
  • Binding: Paperback
  • 288 pages

Review
“...to give a bullet-point summation of takeaways is to deny the real value of this lovely book.”--Harvard Business Review


From the Hardcover edition.

About the Author
Youngme Moon is the Donald K. David Professor at Harvard Business School. One of HBS’s most popular teachers, Dr. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Dr. Moon’s research focuses on innovative consumer-marketing strategies and her work has been published widely, including in Harvard Business Review. 


From the Hardcover edition.

Most helpful customer reviews

196 of 211 people found the following review helpful.
Skip the Harvard MBA - Just read this book.
By Emily
I have an MBA from Harvard Business School, and to be perfectly honest, I think it was one of the biggest wastes of my time and money. I regularly discourage people from going to business school, telling them that they'll make more "connections" in 2 good years of work in a reputable company, and that anything they NEED to know will be a fraction of what is taught, and is available in categorical business books.

There's one exception to my education at HBS - the part I don't think was a waste. It was the Consumer Marketing class I took with Youngme in my second year.

I am not a marketing person. I have tended to work for technology/internet companies and have a technical/math background. First year Marketing at HBS opened my eyes to the fact that marketing was more than just advertising fluff, but it was Youngme (second year) who really taught me things that I regularly use today to both see the world and shape the products I manage.

I remember when she was able to tell us - *4 YEARS BEFORE THE IPHONE CAME OUT* that the ipod was obviously a stealth way for Apple to get back into the smartphone business after their brand disaster with the Newton. That if they came out with anything that seemed like they were entering the smartphone business, there would be too much baggage. I went back and told my friends (outside of school) "The ipod is Apple's entry into the phone business!!!" and they all thought I was nuts. Apple was too pure for that. Well of course, she was right and in hindsight it seems obvious (but go back and ask people in 2003/2004 what they thought and it wasn't so obvious then ...). The reason I bring this particular example up is because from then on I was able to look at how a company introduced a product and understand what the fundamental strategy might really be, and also how I could understand market dynamics to position a product.

Anyway, by far, Youngme Moon's CoMa class was my favorite class at HBS and the ones where I learned the most. So what does that say about this book? Well, I'll say for one thing, I found a lot of what was in this book to be redundant to what I had learned in her class. I'll consider that a plus for everyone who didn't waste $200k and 2 years on an HBS degree. Read this book and you'll learn pretty much everything (and in some areas a little more and in some a little less) that I learned from my HBS education.

fwiw - I'm not a hater of HBS. If you need it to get ahead in consulting or private equity or investment banking or to switch careers, go ahead. But as far as what I found to be valuable learnings, I'm really not kidding when I say that it's all in this book.

It will change the way you see the world.
It will change the way you see markets.
It will change the way you see companies.
And ...
By Example:
It will teach you how the market is likely to see you.
It will teach you how to position yourself in the market.
It will teach you how to play to your strengths.

It's also an easy read - the chapters are well organized and insights are quick and intuitive once you're led to them. I think this is an important point - business books are often a pain to read because they tend to be dense and say in 10 paragraphs what could have been conveyed in 2. This is a fun and easy read that will leave you thinking about the world ... well ... differently.

55 of 62 people found the following review helpful.
As Powerful and Important as Collins, Gladwell, and Covey
By James M. Citrin
Youngme Moon is not only one of the most popular professors at Harvard Business School and the recipient of the student association award for teaching excellence, she has insights into business and life that are unlike anything I've ever experienced. She is the author of Different, the new book called that will blow you away.

Differentmay well break into the business vernacular as powerfully as Jim Collins' Good to Great and Built to Last and Malcolm Gladwell's The Tipping Point and Outliers. Her insights are just as powerful and counter-intuitive and her storytelling and language are breathtaking. What I love about Different is that it's like two books interwoven into one coherent narrative. One is a brisk marketing strategy volume that any CEO and marketing officer should read if they want to understand, perhaps for the first time, why despite their best efforts and 24x7 pace they often feel that are running so hard just to stay in place. The second book, though, is interlaced throughout, and is for me personally, even more impactful. Youngme offers the clearest explanation I've seen of the world we live in and why we often feel numb by all the dazzling technology, abundance, and utter convenience with which we find ourselves. Or why, as parents it's hard to understand how it is that our kids don't appreciate "how lucky they are." Youngme says aptly that Different is "a book for people who don't read business books."

Here are just a few of the gems offered up in Different:

* There will always be a place for brands, or people, or things that are hard to come by. "Restraint," she writes, "can be the new desire." Value is created by being mindful of what we have in abundance and then offering something that is scarce. She implores businesses to offer a break from that which is profuse.

* Apple, Harley Davidson, and other iconic brands lack internal consistency, which is what gives them such resonance. "They defy reductionist logic," she explains, "the same way as we do, the way our own internal lives are marked by multiple and contradictory truths that clash and combine, creating asymmetries in every direction."

* Human behavior is complicated and studying or writing about it doesn't make it any less so. The "truth" can be elusive. "People are hungry for familiarity. No, sometimes they're starved for change. Yes, people are impatient for progress; no wait, sometimes they yearn for the simplicity of the past. Yes, people are desirous of more, no wait a minute, what they actually want is less."

* Monotony can be just as sapping as over-exertion. "The secret to cheating old age," she quotes one of the subjects in her book, "is to stay a moving target." Stillness seems to have the effect of easing the senses until it dulls them. We need some stability and motion. "We need activity to help us feel our synapses firing again."

Youngme Moon's Different will show you how differentiation is much more than a marketing tactic, it is a way of thinking. It is a fundamental mind-set and a way of living that derives from respecting, observing, and absorbing people and the world around you.

13 of 15 people found the following review helpful.
Simple yet Powerful Introduction to Real Differentiation
By Terrance
The core concept of Different, that unfocused and short-sighted competition breeds sameness that ultimately hurts all parties involved, is so elegantly simple that it's easy to take Youngme Moon's work for granted. Different is very approachable and written in a colloquial manner instead of what might be expected in a traditional business text, and thus appeals to a broad audience. It assumes very little about the reader's business knowledge and instead relies on familiar brands such as Harley Davidson, IKEA, Red Bull, etc. to drive the point. Even if some of the brands are unfamiliar, Youngme is very good at identifying particular traits and extracting a brand's essence. For me, one of the most compelling comparisons was the parallel between companies deadlocked in competition and the autonomous self-organizing and directional behavior of migrating birds.

From the beginning, the author says that Different is the start of a conversation and not a how-to. It is successful from that perspective, but at the same time, since it never really gets in-depth, I found myself unsatisfied and wanting more. Each of the discussed brands justifies its own in-depth analysis, and Different only really scratches the surface. While the Harvard Business School case study numbers are provided for further reading and these reports do go in depth, they are not free.

I decided to buy this book after reading about it and watching the animated trailer. I honestly learned a lot and thought the fresh take on brands I was already familiar with was intriguing. I also appreciated the advice about how to nurture the creative process. When I finished though, I couldn't help feeling a bit frustrated because the book principally revolved around marketing to consumers and generally forgoes traditional analysis and avoids discussion of branding failures. I think the scope is too narrow and that the book is of only limited value to those already combating hyper-maturity. As it stands, I enjoyed the book and learned something, but wish Different was more substantial.

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