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Facebook Marketing All-in-One For Dummies, by Andrea Vahl, John Haydon, Jan Zimmerman
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Reach your customers with the latest Facebook marketing strategies
Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results.
Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All-in-One For Dummies, 3rd Edition walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive.
- Learn how to claim your presence on Facebook
- Build pages to engage, retain, and sell to customers
- Discover advanced Facebook marketing tactics
- Find out why measuring, monitoring, and analyzing are important
Create and curate engaging content, including photos, video, contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. Facebook Marketing All-in-One For Dummies, 3rd Edition provides the guidance and information you need to get in there and claim your space.
- Sales Rank: #32818 in Books
- Published on: 2014-08-18
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x 1.45" w x 7.40" l, .0 pounds
- Binding: Paperback
- 792 pages
From the Back Cover
9 BOOKS IN 1
- Joining the Facebook Marketing Revolution
- Claiming Your Presence on Facebook
- Adding the Basics
- Building, Engaging, Retaining, and Selling
- Understanding Facebook Applications
- Making Facebook Come Alive
- Facebook Advertising
- Advanced Facebook Marketing Tactics
- Measuring, Monitoring, and Analyzing
Make a splash with the latest Facebook marketing strategies
Looking to promote yourself, your goods, or your services on Facebook? You’ve come to the right place! Inside, nine minibooks cover the essentials, giving you step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results—and everything in between. Get ready to watch your business grow!
- Facebook Marketing 101 — define your ideal audience, identify demographics, determine your goals, set a budget, and create a killer Facebook marketing plan
- Make your presence known — set up your new business Page, arrange what your visitors can see, and use your personal Profile to support your business
- If you build it… — find out how to build visibility for your Page, engage and retain your community, and expand your e-commerce products and services
- There’s an app for that — customize your Page with Facebook apps, use iFrame apps to create custom tabs, and safely use third-party applications
- It’s a mad, ad world — discover how to create click-worthy Facebook ads, and get the know-how to test, measure, and modify your ads to get better results
Open the book and find:
- How to import your blog posts into your Facebook Page
- Instructions on connecting your Page to Twitter
- Tips and strategies for choosing a profile pic and cover photo
- Ways to use life events to support your business
- How to use events and contests to bring your Page to life
- Guidance on analyzing your marketing efforts
- Examples and case studies that illustrate best practices
About the Author
Andrea Vahl is a social media consultant and frequent contributor at Copyblogger and Hubspot, and is also known as social media edutainer, Grandma Mary. John Haydon is a leading expert on helping nonprofits use Facebook to market their causes, conduct online fundraising, and enhance their brands. Jan Zimmerman is a hands-on marketing professional focused on smaller businesses and regularly shares her expertise at seminars and training events throughout the United States.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Another great book in a great series
By cdrspock
Another great book in a great series. Even if you are not a novice, this series is outstanding because it is filled with references and pointers to great resources!
0 of 0 people found the following review helpful.
Two Stars
By Marty Alexander
Does not explain the basics--More for someone who uses facebook continuously.
6 of 7 people found the following review helpful.
Andrea Vahl does it again, along with her co-authors ...
By Margaret Brown
Andrea Vahl does it again, along with her co-authors. For anyone who cares about, is interested in or makes a living with social media this is one of those books that you should have at your desk at all times. Consider it your guidebook to all things Facebook Marketing related.
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